Ask Troy Migut about storage options in the Lake Geneva area and he’ll admit that they’re abundant: “If you throw a rock in Walworth County, you’ll likely hit a storage facility,” he jokes. But the CEO of Alternative Storage also says that, when you’re looking for the right place to house your belongings, there is none better than Alternative Storage.
Migut’s parents, Roxann and Chris, saw a need for outside-the-home storage facilities nearly 20 years ago when they opened their first facility in Janesville. Though Troy was then in Los Angeles working in the film industry, he came home and joined the family business in 2015. Now with four locations total — two in Lake Geneva, one in Waterford and one in Elkhorn — Troy, his wife Fernanda, and their staff are helping to meet the needs of hundreds of area residents.
In addition to their involvement in the storage business, Fernanda owns an audio-visual production company, and together, they also run Geneva Auto Body, serving Walworth County. “Our goal across all our ventures is to uphold the same values of trust, reliability and personalized service that my parents instilled from the beginning,” Migut says. “My family lives, works and plays in the same communities where our facilities are located — I even store my own belongings in our units! While the self-storage industry has increasingly shifted toward remote management and call centers, we remain committed to offering a more personal approach.”
Migut explains that self-storage is often described as a ‘crisis industry’ because people are looking for options at major transitional points in their lives. Perhaps clients are downsizing to a smaller home for retirement, need space due to new construction or remodeling, are working through the estate belongings of a loved one, or starting a business and managing inventory. No matter your needs, Troy and his team are willing and ready to assist you!
With units ranging in size from a small walk-in closet to a large, two-car garage, there is an option that works for you and your family’s needs. The properties are well-lit, monitored daily and equipped with security cameras covering nearly 75% of the buildings — with even more enhancements coming in 2025.
They offer a number of temperature-controlled units to help protect valuables from weather fluctuations and humidity, and customers have used Alternative Storage for everything from documents to antique furniture, heirlooms, artwork and even wine. “Our on-site manager is available to provide expert advice, offer recommendations and even help select packing materials to ensure your valuables are well-protected before they go into storage,” Migut says.
If you’re looking for a place to house a car, motorcycle or boat in the off- season, stash away a kayak or summer ski equipment for the winter, or find workplace solutions for your business, Alternative Storage guarantees that you’re not just getting a storage unit, but a partnership with a team of professionals ready to lend a hand anytime you need it.
“We take pride in being hands-on,” Migut says. “If it’s more convenient for our clients, we’re happy to meet them at their unit, and if any concerns arise, our well-trained staff is close by to provide quick and efficient resolutions. Our facilities are meticulously maintained and we’re always just a phone call away when you need extra space. At Alternative Storage, you’re not just renting a unit — you’re gaining a reliable, community-focused partner.”
W4191 State Rd. 11, Elkhorn | 262-203-9500 | alternative-storage.com
