Established in 2009 on Geneva Street in the heart of Lake Geneva, Brick & Mortar Home has made a name for itself throughout the region. Housed in a delightful, turn-of-the-century, 1903 Victorian-style home-turned-store, which has been renovated twice to accommodate the retail store’s growth, Brick & Mortar strives to provide exceptional design merchandise for well-appointed living environments. “The House,” as it is often called, now features a front and back porch, and includes the store’s new coffee shop, called “The Porch.” In addition, Brick & Mortar Home and Outdoor was established in 2014 at 222 Center Street in Lake Geneva, in a beautiful, fully renovated, three-story, 13,000-square-foot space.
“Clients and customers alike always comment on how open and beautifully appointed our vignettes are,” says Kathy George, owner and president of Brick & Mortar Home and Outdoor. “The merchandise we stock and display is unique to us in this area, as the companies we work with help us to keep our merchandise special.
We have many items that can be special-ordered to get exactly what the customer would like to see in their home. They truly love working with our staff, who are very knowledgeable in our product lines and have a great eye for pulling everything together.”
As Lake Geneva experiences a wealth of new subdivisions and new neighborhood communities, George and her team celebrate the plethora of customers looking for new items for their homes, as well as people eager to refresh and renew their existing homes with the unique items that Brick & Mortar features.
“When a customer has the opportunity to work one-on-one with someone who has years of experience, it gives you a great sense of ease to trust
in the process,” George says. “The client can listen to the ideas we create based on conversations with our design team. We are very lucky, as nearly every client we have worked with has complimented us on our listening skills and transforming the conversation into their vision for
their home.”
Brick & Mortar’s unique client- designer relationship often begins with the client being introduced to the company’s unique line of products and loving what they see as they walk through the stores.
“They make a connection with our team members who can answer them directly or connect them to the right person for what they need,” George says. “Once this happens, the fun of creating beautiful spaces within their home begins — whether it is a home remodel, a newly built home or even just pillows and wall art to freshen up their space. We love to do it all!”
832 Geneva St. & 222 Center St., Lake Geneva | 262-249-0530 | brickandmortarhome.com
