4:30-8 p.m. Grand Geneva Resort & Spa flips the switch to start the season, with over-the-top holiday displays, lights, animated designs, grand Christmas trees, and plenty of photo opportunities to capture the holiday cheer. Featuring activities for kids, holiday cookies, hot apple cider, a dazzling fireworks display and an appearance from the big guy himself, Santa Claus! Guests are asked to bring an unwrapped, new toy for local children. The event will support Walworth County Deputy Sheriff Department and its Toys for Kids program. Grand Geneva Resort & Spa, Lake Geneva; (262) 248-8811 or grandgeneva.com.