For more than 40 years, Lowell Custom Homes (LCH) has been a familiar name in the design and construction business throughout the Lake Geneva area and the Midwest. Though they are perhaps best known for their work on the development and design of the homes located at Geneva National, Lake Geneva’s coveted golf and residential community, the company’s portfolio boasts an impressive collection of beautiful projects of all sizes and designs.
Despite its impressive history, LCH is far from reaching the pinnacle of success. LCH recently welcomed a new Director of Operations, Erik Olsen. Originally from Williams Bay, Olsen worked for his father’s concrete company before eventually moving to Minnesota. His family background, coupled with his work in Minnesota over the past three decades, allowed him to gain what LCH VP Kim LaCroix calls, “invaluable experience in every aspect of the building process.” She adds that, “Erik brings a wealth of expertise to Lowell.”
Collaborating closely with company founder Scott Lowell, Olsen and Lowell‘s blended experience is the perfect recipe for the next phase of LCH. LCH will continue to deliver its superior quality and craftsmanship that Lowell established over the years, while also adding new technologies, materials, techniques and processes with Olsen‘s experience.
“This year we have [also] expanded our architectural team, which has allowed us the opportunity to introduce several new and exciting designs to our portfolio,” LaCroix explains. “These designs highlight a distinct, contemporary style that not only sets them apart in our portfolio but also brings a fresh and creative flair for our clients, their families and the entire community to enjoy.”
One of LCH’s new projects is The Residences of Geneva Lake in Fontana. Only steps away from The Abbey Resort and Marina, this luxury townhome development will feature five buildings containing 17 incredible townhomes, each with more than 2,000 square feet of living space, two to three bedrooms, a spacious great room with custom finishes and an attached two-car garage.
For each project, LaCroix emphasizes that LCH works as a team, not only within the company, but with all those involved in the building process. “Transparency is key to cultivating relationships,” she adds. Though they may be designed and built by the same company, LCH prides itself on the fact that no two homes they build are exactly alike. And for LCH, no client’s request or dream is too big or small to consider.
“We thoughtfully select materials and forge partnerships that will ‘Deliver the Dream,’” LaCroix says. “Our close collaboration with homeowners allows us to determine where they want to indulge and where they prefer to
be more conservative. We prioritize working with local companies and tradespeople. However, we are also open to exploring worldwide for options that may fulfill any unique product or service request from our homeowners.”
Whether clients are looking to actively participate in the process of designing and building their home, or whether they would like a more “hands-off” approach which relies on the expertise of the team members at LCH, Lowell, LaCroix and the rest of the team are ready to turn any dream into reality.
401 Geneva National Ave. S., Lake Geneva | 262-245-9030 | lowellcustomhomes.com
