Loft Living at The Lofts of Brick & Mortar

By Anne Morrissy

Kathy and Thomas George, owners of popular Lake Geneva home stores Brick & Mortar opens Brick & Mortar (The House) and Brick & Mortar Home and Outdoor, recently completed construction of a new building next to their location at 222 Center St. The first floor of the building hosts expanded space for their store’s outdoor furniture showroom. The second floor contains The Lofts of Brick & Mortar, three fully appointed, luxury vacation rentals. The building was designed by architect Marit Gamberg. “We landed on doing The Lofts of Brick & Mortar as a reflection of our design process and furniture curations as Airbnbs,” Kathy explains.

These 2-bedroom, 1-bathroom vacation rentals — named City Loft, Lake Loft and California Loft — feature modern appliances and elegant finishes throughout. They were decorated by Amber Cook, lead designer at Brick & Mortar, to evoke a distinctive look in each space. Each unit offers private outdoor space on a balcony overlooking Center Street, as well as dedicated parking behind the building.

“All our spaces are fully furnished … from our stores, and everything is available to order if something catches your eye while staying with us,” Kathy explains. “Just one of the things that sets us apart from other rentals in the area.”

The Lofts at Brick & Mortar rentals are managed by Geneva Lakes Vacations and are bookable online at, Airbnb and VRBO. Autumn pricing starts around $1,299 for a 2-night minimum stay with fees included.

Author: atthelake

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