Signs of the Times

By Anne Morrissy | Photos as noted

The Geneva Lake area is home to several classic, midcentury vintage signs. These retro works of art immediately communicate a deep sense of place, representing the 20th century history of the towns these signs illuminate. In the case of many of these retro signs, the chosen medium is neon, an eye-catching lighting method that is quickly disappearing in an age of new technology. In this photo portfolio, we celebrate the surviving historic signs that help to give Lake Geneva, Williams Bay, Fontana and Delavan a distinct sense of local character.

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